Inside The 2020 Candidates’ Advertising Strategies | NBC News NOW

Channel: NBC News
Published: 12/18/2019 04:32 AM

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NBC News’ Josh Lederman breaks down the strategy behind each of the 2020 candidates’ television advertisements. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News Digital is a collection of innovative and powerful news brands tha...



Transcript
The 20/20 candidates are ramping up their advertising, especially on tv hoping they can use the airwaves to influence public opinion, josh letterman's in washington, dc and josh. Let'S start with joe biden. How is he positioned himself recently in those ads? Well, joe biden has really been trying to focus on something. That'S been a core argument for his campaign, alison, which is this notion abou ...
morality and the need to restore the soul of america. So he's been focusing in his new ads on just what detrimental effects there will be for the country on a moral basis if the president is re-elected, pete budaj edge is taking on president truck more directly. What does his ad strategylook, like pete booter, judge too, has also been trying to focus ahead to the general election. This is a strategy we've seen from a lot of candidates where they try to make it for voters as if the primary is already behind us and they're already the nominee so that people will think of them in a two-way race with president donald trump. But the interesting thing here that pete is doing in his new ad is it's all about trump and the needs of defeat trump. Yet you never hear trump's name mentioned in the ad and you never see trump's face. Instead, it's an implicit argument about why the president needs to be removed from office andalso people to judge returning to a theme he's hit a lot on the campaign trail, which is about the need for americans to understand that, even if trump is defeated in the election, That the day after it's not all going to be sunshine and roses that there's going to be a lot of work to do to bring together a country that will have been really ripped apart by this political process and the divisions over the last few years. And people judge casting himself as the candidate best able to unify the country. Josh buda judge has also been criticized for some recent fundraisers with wealthy donors.

His supporters include billionaire winery owners, craig and kathryn halland netflix, ceo reed hastings. What are people taking issue with here? Specifically and how is buddha judge reacting yeah? This is a line of attack that has really gained steam in the last several weeks, as buddha judge has become the front-runner in iowa and more of a competitive candidate in new hampshire and in other states. We'Ve seen those attacks mounting on him and specifically from some of the candidates who are to the left of him on these campaign. Finance issues cast him as the candidate of wall street of the elite. Interestingly, not totally dissimilar attacks from the ones that democrats used on mitt romney, not that long ago, so they've been pointing out that hedoes have a lot of these fundraisers and really wealthy venues. He had one just today in california, but the fact of the matter is that good governance and campaign finance experts have looked at. This has said that what he's doing is not dramatically different from even some of the candidates who have been attacking him on this. So, like elizabeth warren and bernie sanders people who judges not taking money from corporate lobbyists or from major pacs like that, he does have some donors who are very wealthy people, but that's the case for a lot of the candidates. No candidate has set an income level above which, if you make more than a certain money, we justflat out won't take money from you josh. Any clubs are still in the race trying to gain some more momentum. What her latest ads, focusing on amy klobuchar recent ads, have been focusing on her status as a midwestern or someone who understands the rust belt in the middle of the country, also focusing on some of her specific policy moves on prescription, drug coverage and other steps that She views as real accomplishments from her time in the senate and the fact of the matter is amy klobuchar. Her campaign doesn't have anywhere near the kind of money that joe biden does or p budaj does, but she does have summon and for candidates who are still inthis race with less than 50 days to go until iowa.

Now this is the time to start spending that money and really trying to do whatever you can to crank your name id as high up as possible and try to get any last voter z' to come to your side. Josh. The candidates have different strategies now, but as we get closer to the election, get spec to have one just sort of jump on that anti trump ban, we're going to go full force against republicans yeah. A lot of the candidates really want to make. It seem like in their minds of voters. They can imagine them on that general election debate stage with donald trumpand. So, given everything that's happening here in washington with the impeachment saga and what we know is a democratic primary voters, intense frustration with the president. A lot of these candidates are trying to get in on the game of casting themselves as the person who's best able to defeat the current president josh letterman in dc thanks. So much hey nbc news viewers, thanks for checking out our youtube channel subscribe by clicking on that button down here and click on any of the videos over here to watch. The latest interviews show highlights and digital exclusives thanks for watching.


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